Travel Trade Services

Travel Trade Engagement, Marketing & Distribution Services

Supplier Industry Support and trade engagement services are available to tourism businesses and destinations.

We have years of experience and an award-winning travel trade team, with excellent trade relationships who can support and deliver B2B leisure trade visitors through your door. So, whether you’re looking for additional visitors to attend your events, or to increase footfall to your shopping centre, attraction, accommodation or destination, we can help. We offer:

• Trade Marketing & Sales Strategy Development
• Tactical Activity Plans
• Trade Engagement, Sales and Distribution
• Trade Events & Exhibition representation
• Itinerary Development
• Strategic Destination Partnership Activity
• Content distribution
• Trade product development
• Development of trave trade resources

With trade databases targeting group travel organisers, coach and tour operators, wholesalers, trade press, destination management companies (DMCs) and a whole host of international trade contacts, we are extremely well placed to support all your B2B needs.

Grow trade sales for frequent independent travellers (FIT), coach or mini-bus sized groups or target specialist tours for lunch stops – the choice is yours.

B2B leisure business is an important part of the marketing mix and with a good lead time can help increase occupancy and bookings during quieter days and shoulder season months. 

To join the trade group, the next Wiltshire travel trade meeting, or to discuss how we can help grow your travel trade business please contact Flo Wallace, Head of Travel Trade, tel: 07436 588860 or email flowallace@visitwiltshire.co.uk.