Great West Way

The Great West Way is focused on creating a world class tourism experience, winning new business and market share for Britain, growing the visitor economy and transforming the visitor experience along and around the route. 

The touring route is suitable for visitors to travel by car, coach, rail, cycling, walking or by boat. A range of themed itineraries and trails, including heritage, food and drink, countryside, film tourism etc. will allows visitors to explore the route in depth and aims to rival any of the great touring routes in the world.

The DMO’s in Bristol, Bath, Cotswolds and Tourism South East and many others have become official destination partners.

Discover more with The Story of The Great West Way booklet and The Journey So Far and the Way Ahead. 

Latest News

To see our latest press releases visit here and keep up to date on all Great West Way news by subscribing to The Way Forward newsletter here.

Great West Way Ambassadors Network

The Ambassador Network is a chance for businesses and locations along the route to get involved to work with us in partnership to help build your business. 

To find out more and to start your Great West Way journey today contact Fiona Errington to discuss.

An exclusive benefit of becoming a Great West Way Brand Ambassador is being able to access our brand toolkit here.